UX Research Leader – Assist Digital

“Too smart to fail: from a User Thinking approach to Business Design methodologies”

What does it mean to design a product or service involving end-users from the initial stages of its design? Why does a “User Thinking” approach make your idea successful? During this workshop we will find out what are the key principles of a “user centered” project, which methodologies can be applied and what is the value they can bring.

By simulating a real case in the Smart Home area we will understand how to develop ideas that lead to the creation of products, through envisioning activities: from concept to the Minimum Viable Product, going through prototyping and testing phases.


Stefano Zanini is UX Research Leader at Assist Digital and teacher of the international UX-PM Certification course (UXalliance accredited), and he is an expert in Human Computer Interaction: from the evaluation and design of interactive systems (web, mobile, IVR) to the design of digital services for different markets, based on User Centered Design methodologies. He also has an extended experience in field research projects, eye tracking, usability and user experience for the web and multi-platform applications.
From 2006 to 2009 he worked as a consultant in London for customers like BBC, Orange, O2 and Vodafone.
Since 2010 he has been working at Assist Digital, where he is currently competence leader of the User Experience Research group.