“The power of user experience map. A collaborative tool to drive successful projects”
During Olivier’s talk you will have the chance to discover the power of the Experience Map for decision making in complex situations and environments. Starting from 3 international case studies in the Chemistry, Automotive and E-commerce sectors,
you will see how the Experience Map could become your next focus point as a management tool.
Olivier has a strong expertise in the marketing field, in business development and in UX innovation. At Axance since 2014, he is today UX Consulting Director. Before he spent several years in advertising and marketing agencies (Grey, BDDP, Fullsix…) and on customer and research sides (Axciom, Ariane Systems), where he tackled business as marketing and UX issues.
His key skills are:
• Consulting, business development, innovation, marketing, management
• Strategic analysis and customer satisfaction
• Management of multidisciplinary teams
He has worked with major brands such as: Groupama, Geodis, Raja, Airbus, Accor, Axa, Carrefour, Décathlon, Cetelem, Grand Optical, Habitat – only to quote a few.
Olivier has a PhD in Sociology and an MBA (ESCP).