Design Manager – Assist Digital

“Too smart to fail: from a User Thinking approach to Business Design methodologies”

What does it mean to design a product or service involving end-users from the initial stages of its design? Why does a “User Thinking” approach make your idea successful? During this workshop we will find out what are the key principles of a “user centered” project, which methodologies can be applied and what is the value they can bring.

By simulating a real case in the Smart Home area we will understand how to develop ideas that lead to the creation of products, through envisioning activities: from concept to the Minimum Viable Product, going through prototyping and testing phases.


Maria Grazia Silvaroli works in Assist Digital since 2013, and as Design Manager. She is responsible for the coordination, development and objectives of the following areas: UX Research, Service Design, UX Design, User Interface and Content. Thanks to her long and proven experience, she successfully manages the projects of UX & Service Design. She coordinates a team of about 75 people and she supports the Service Line Director in pre-sales activities and in achieving the budget and marginal objectives of the area.
She has worked in evaluation and design of interactive systems (web, mobile, intranet, e-learning) and Service Design for new online businesses in various industrial sectors, obtaining some important awards.
Graduated in Communication Sciences – Communication Technologies at the University of Italian Switzerland (USI), she was Master Assistant at USI in the master course of Technology-Enhanced Communication for Cultural Heritage* and she taught in an online course of Interaction Design, E-Learning and Videogames for Polytechnic of Milan, Italy.