“AI in digital marketing processes”
The talk is dealing with a research project that brings together research in Artificial Intelligence (AI) and business-to-business (B2B) marketing processes in digital channels.
The project aims at increasing the knowledge on B2B behavior in digital environments, modelling the B2B-buyer journey and learning to predict B2B behavior using AI techniques.
Janne believes that “we change the world together”. In addition to over 20 years of delivering successful digital services, he also preaches about digital transformation, cryptos and customer experience.
He has held Managing Director and other management positions in User Intelligence, Accenture’s Digital Strategy practice and international IT consultancies.