Giorni
Ore
Minuti
Secondi
QUANDO
Giovedì, 22 Marzo, 2018
DOVE
Starhotels Rosa Grand
Piazza Fontana, 3
20122 Milano, Italia
UX MASTERCLASS
L’EVENTO

La UX Masterclass è una conferenza annuale, ospitata in località di prestigio in tutto il mondo dai membri di UXalliance – un network di 25 società indipendenti specializzate in User Experience, che riuniscono leader di pensiero ed esperti nel campo dell’esperienza utente e dell’innovazione digitale. È un’ occasione interessante per imparare, condividere ed essere ispirati.

Nel 2018 la conferenza si terrà a Milano e il suo obiettivo è quello di esplorare le sfide che Design e UX stanno affrontando in un mondo in cui le esperienze necessitano di disporre di servizi sempre più complessi e dove le interazioni, che sono per natura multicanale, diventano sempre più conversazionali.

Questa tredicesima edizione ospiterà un gruppo di top speaker globali che si occupano dei seguenti argomenti:

UX Design & Research, Design thinking, nuovi approcci al Service Design, il ruolo dell’A.I. nella Customer Experience.

In particolare, i workshop e gli incontri tematici (streams of talk) saranno incentrati su:

  • Customer Experience Design
  • User Centered A.I.
I nostri Speaker
Luca Petroni
Head of UX Strategy & Design - Assist Digital

UX Design & Research al passo con le nuove sfide,
dai confini UX più ampi alle nuove tecnologie

Lauren Zack
Head of UX Research and Insights, Acting Head of Design - SONY Interactive Entertainment

Incubating innovation and Building a Design
Thinking culture

Paolo Moroni
Director Customer First & Innovation Group - Toyota Motor Italia S.p.A

Un nuovo approccio al Service Design per concepire un’esperienza di car sharing innovativa

Antonio Rizzo
Professore ordinario di Scienze e Tecnologie Cognitive e Design dell'interazione - Università di Siena

Intervistato da Franscesca Gabrielli, CEO di Assist Digital

Robert Schumacher
Managing Director, Bold Insight, Co-founder Uxalliance

Voice UI: Forget everything you know about UI Design

Patrizia Marti
Prof. di Experience Design Università di Siena e University of Technology di Eindhoven, Direttrice del Santa Chiara Fab Lab

Crafting dreams

Mariagrazia Silvaroli
Design Manager - Assist Digital

Too smart to fail: from a “User Thinking” approach to Business Design methodologies

Stefano Zanini
UX Research Leader - Assist Digital

Too smart to fail: from a “User Thinking” approach to Business Design methodologies

Olivier Wolton
UX Consulting Director - Axance

The power of user experience map. A collaborative tool to drive successful projects

Liezel Stegmann
User Experience consultant

UX studies in Africa: opportunities for international organizations

Simon Herd
Director of Design Research - Sutherland Labs

Design Thinking in large organizations

Jonathan Weeks
UX Marketing Manager, PM, Researcher - Mitsue-Links Co. Ltd.

Enhancing Machine Learning with Better User Experience

Hiroto Kaku
Web Analyst / UX Researcher at Mitsue-Links Co.Ltd.

Enhancing Machine Learning with Better User Experience

Wolfgang Waxenberger
Experience Creator

Automotive UX: challenges and approaches

Gavin Lew
Managing Director, Bold Insight

AI and UX

Marco Palmonari
Head of AI Solutions - Assist Digital

Chatbot design: how to design conversational interfaces that work

Frédéric Dardion
Lead UX Designer, Sprint Master - Axance People

Chatbot design: how to design conversational interfaces that work

Florian Egger
Owner & Principal User Experience Consultant - Telono SA

Complementing Big Data with Small Data: The case for Mixed Methods in UX Research

Wojtek Chojnacki
Strategy Director at Symetria

Rapid UX research and testing

Janne Lohvansuu
Senior Advisor - Tulos Helsinki Oy.

AI in digital marketing processes

Elisabetta Schiatti
Senior AI Consultant - Assist Digital

Designing Vocal Conversation

Maffee Wan
Regional Leader of Experience Innovation team - GfK APAC

Virtual Reality Applications in UX – Why, What and How VR

Daniel Torres Burriel
CEO & Founder - Torresburriel Estudio

The role of Big Data in organizations’ decision making

AGENDA
Conference Schedule
Registrazione
8:30 – 9:00

Welcome speech

9:00 – 9:30UX Design & Research al passo con le nuove sfide, dai confini UX più ampi alle nuove tecnologie

Luca Petroni | Head of Digital Strategy & Design at Assist Digital

Keynote speech

09:30 – 10:00 Incubating innovation and Building a Design Thinking culture

Lauren Zack | Head of UX Research and Insights, Acting Head of Design – SONY Interactive Entertainment

Best practice

10:00 – 10:30 Un nuovo approccio al Service Design per concepire un’esperienza di car sharing innovativa

Paolo Moroni | Director Customer First Group at Toyota Motor Italia S.p.A.
PARTECIPA ALLE SESSIONI CHE PIÙ TI INTERESSANO:

WORKSHOP:  UX METHODOLOGIES

10:30 – 12:30 Too smart to fail: from a “User Thinking” approach to Business Design methodologies;

Mariagrazia Silvaroli & Stefano Zanini | Assist Digital
STREAM #1 CUSTOMER EXPERIENCE DESIGN

 

10:45 – 11:15 Wolfgang Waxenberger – Automotive UX: challenges and approaches

11:15 – 11:45 Liezel Stegmann – UX studies in Africa: opportunities for international organizations

11:45 – 12:15 Florian Egger – Complementing Big Data with Small Data: the Case for Mixed Methods in UX Research

STREAM #2 ARTIFICIAL INTELLIGENCE

10:45 – 11:15 Jonathan Weeks – Machine Learning

11:15 – 11:45 Mercedes Sanchez – Innovation in voice interfaces for robots: an insurance company case

11:45 – 12:15 Gavin Lew – AI and UX

LUNCH

12:30 – 14:00

Conversazione con…

14.00-14.15 A chat between Caterina and Jibo

Keynote Speech

14:15 – 14:45 Voice UI: Forget everything you know about UI Design

Robert Schumacher | Managing Director, Bold Insight, Co-founder Uxalliance
Keynote Speech

14:45 – 15:15 Crafting Dreams

Patrizia Marti | Professor of Experience Design – Siena University and Eindhoven University of Technology, Director of the Santa Chiara Fab Lab
PARTECIPA ALLE SESSIONI CHE PIÙ TI INTERESSANO:
Workshop sulla progettazione AI / chatbot

15:15 – 17:15 Chatbot design: how to design conversational interfaces that work

Marco Palmonari | Assist Digital & Frédéric Dardion | Axance People
STREAM #1 CUSTOMER EXPERIENCE DESIGN

15.30 – 16.00 Simon Herd – Design Thinking in large organizations

16.00 – 16.30 Olivier Wolton – The power of user experience map. A collaborative tool to drive successful projects

16.30 – 17.00 Wojtek Chojnacki – Rapid UX research and testing

STREAM #2 ARTIFICIAL INTELLIGENCE

15.30 – 16.00 Jonathan Weeks & Hiroto Kaku – Enhancing Machine Learning with Better User Experience

16.00 – 16.30 Elisabetta Schiatti – Designing Vocal Conversations

16.30 – 17.00 Daniel Torres Burriel, Torresburriel Estudio – The role of Big Data in organizations’decision making

Conversazione con…

17:15 – 17:45 Antonio Rizzo | Full Professor of Cognitive Sciences & Technologies and Interaction Design – Siena University

Intervistatore: Francesca Gabrielli
Cocktail & networking
17:45 – 19:30
AFFRETTATI!
ACQUISTA I TUOI BIGLIETTI
TARIFFE SPECIALI
HOTEL
Starhotels rosa grand
€255
Per night, breakfast incl.
City tax not included
Piazza Fontana 3
20122 Milano
M1/M3 Duomo
 
reservations.rosa.mi@starhotels.it
Booking via email,
sending the following form
HOTEL CANADA
€148 – €198
Per night, breakfast incl.
City tax not included
Via Santa Sofia 16
20122 Milano
13 minute walk from Duomo
M3 Missori (6 minute walk)
+39 02 58304844
Booking via website or via phone,
using the promo code RVVAG.
HOTEL FIVE
€110
Per night, breakfast incl.
City tax not included
Corso Lodi 4
20135 Milano
M3 Porta Romana
 
+39 02 58313331
Booking via phone,
using the promo code ASSIST SPA.

Se preferisci una sistemazione alternativa, vai sul sito di Airbnb 

Gallery from
Eventi passati
MADRID 2013
BANGALORE 2014
SIDNEY 2015
MEXICO CITY
SHANGHAI 2017
Sponsor & Partner
contattaci

Assist Digital per UX Masterclass 2018

T. +39 02 48104280

E. uxmasterclass2018@assistdigital.com