“Complementing Big Data with Small Data: The case for Mixed Methods in UX Research”
This talk will explain why big data in UX research need to be complemented by small data for greater insights into users’ attitudes and behaviours.
After a short overview of the main UX research methods, Florian will highlight the relative strengths and weaknesses of quantitative and qualitative data, and show how they can be combined to inform UX strategy and design.
Lastly, we will also present the most common UX metrics and tools to track them over time.
Florian Egger is the founder and principal of Telono SA, a Swiss user experience (UX) research and design agency he founded in 2005.
He manages a team of user researchers and interaction designers who strive to make interactions with products and services more useful, more usable and more enjoyable.
Florian has extensive international experience in sectors ranging from healthcare to finance or international organizations, where he has set up systematic user-centered design processes to achieve business success.
Florian holds a PhD in Human-Computer Interaction (HCI) from the Eindhoven University of Technology (NL).