Full Professor of Cognitive Sciences and Technologies and Interaction Design – Siena University

Interviewed by Francesca Gabrielli, CEO at Assist Digital


Antonio Rizzo is Full Professor of Cognitive Science and Technology and Interaction Design at the University of Siena. Co-founder of UDOO (, he is Chair of the European Association of Cognitive Ergonomics and member of the Scientific Committee of the “Programme Incitatif de Recherche sur l’Education et la Formation (PIREF)” of the French Government.

He is also member of the WG30 NATO Human Factors and Human Reliability Group and Head of the Human Factor Group of the Italian National Railways. University Liaison for Apple Inc, for the Apple Design Project. He was Director of the Academy of Digital Arts and Science – ArsNova Siena.