The UX Masterclass is an annual conference, hosted at premier locations around the globe by the members of UXalliance – a network of 25 independent companies specialized in User Experience, bringing together thought-leaders and experts in the fields of User Experience and digital innovation. It is an engaging forum to learn, share, and be inspired.
In 2018 the conference is hosted in Milan, Italy, and its aim is to explore the challenges that Design and UX are facing in a world where experiences are more and more with complex services, where interactions are natively multichannel and they become more and more conversational.
This 13th edition is hosting a group of global leaders dealing with the following topics:
UX Design and Research, Design thinking, Service design approaches, the role of A.I. in Customer Experience.
In particular, workshops and streams of talk will be focus on:
- Customer Experience Design
- User Centered A.I.
9:00 – 9:30 UX Design and Research facing the new challenges, from broader UX borders to new technologies
09:30 – 10:00 Incubating innovation and Building a Design Thinking culture
10:00 – 10:30 A new service design approach to conceive an innovative car sharing experience
WORKSHOP: UX METHODOLOGIES
10:30 – 12:30 Too smart to fail: from a “User Thinking” approach to Business Design methodologies;
STREAM #1 CUSTOMER EXPERIENCE DESIGN
10:45 – 11:15 Wolfgang Waxenberger – Automotive UX: challenges and approaches
11:15 – 11:45 Liezel Stegmann – UX studies in Africa: opportunities for international organizations
11:45 – 12:15 Florian Egger – Complementing Big Data with Small Data: the Case for Mixed Methods in UX Research
STREAM #2 ARTIFICIAL INTELLIGENCE
10:45 – 11:15 Gavin Lew – AI and UX
11:15 – 11:45 Janne Lohvansuu – AI in digital marketing processes
11:45 – 12:15 Maffee Wan – Virtual Reality Applications in UX – Why, What and How VR
12:30 – 14:00
14.00-14.15 A chat between Caterina and Jibo
14:15 – 14:45 Voice UI: Forget everything you know about UI Design
14:45 – 15:15 Crafting Dreams
15:15 – 17:15 Chatbot design: how to design conversational interfaces that work
15.30 – 16.00 Simon Herd – Design Thinking in large organizations
16.00 – 16.30 Olivier Wolton – The power of user experience map. A collaborative tool to drive successful projects
16.30 – 17.00 Wojtek Chojnacki – Rapid UX research and testing
15.30 – 16.00 Jonathan Weeks & Hiroto Kaku – Enhancing Machine Learning with Better User Experience
16.00 – 16.30 Elisabetta Schiatti – Designing Vocal Conversations
16.30 – 17.00 Daniel Torres Burriel, Torresburriel Estudio – The role of Big Data in organizations’decision making
17:15 – 17:45 Antonio Rizzo | Full Professor of Cognitive Sciences & Technologies and Interaction Design – Siena University
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