Days
Hours
Minutes
Seconds
WHEN
Thursday, March 22, 2018
WHERE
Starhotels Rosa Grand
Piazza Fontana, 3
20122 Milan, Italy
THE UX MASTERCLASS
About the event

The UX Masterclass is an annual conference, hosted at premier locations around the globe by the members of UXalliance – a network of 25 independent companies specialized in User Experience, bringing together thought-leaders and experts in the fields of User Experience and digital innovation. It is an engaging forum to learn, share, and be inspired.

In 2018 the conference is hosted in Milan, Italy, and its aim is to explore the challenges that Design and UX are facing in a world where experiences are more and more with complex services, where interactions are natively multichannel and they become more and more conversational.

This 13th edition is hosting a group of global leaders dealing with the following topics:

UX Design and Research, Design thinking, Service design approaches, the role of A.I. in Customer Experience.

In particular, workshops and streams of talk will be focus on:

  • Customer Experience Design
  • User Centered A.I.
Our Speakers
Luca Petroni
Head of UX Strategy & Design - Assist Digital

UX Design and Research facing the new challenges,
from broader UX borders to new technologies

Lauren Zack
Head of UX Research and Insights, Acting Head of Design - SONY Interactive Entertainment

Incubating innovation and Building a Design
Thinking culture

Paolo Moroni
Director Customer First & Innovation Group - Toyota Motor Italia S.p.A

A new service design approach to conceive an innovative car sharing experience

Antonio Rizzo
Full Professor of Cognitive Sciences and Technologies and Interaction Design - Siena University

Interviewed by Francesca Gabrielli, CEO at Assist Digital

Robert Schumacher
Managing Director, Bold Insight, Co-founder Uxalliance

Voice UI: Forget everything you know about UI Design

Patrizia Marti
Professor of Experience Design - Siena University and Eindhoven University of Technology, Director of the Santa Chiara Fab Lab

Crafting dreams

Mariagrazia Silvaroli
Design Manager - Assist Digital

Too smart to fail: from a “User Thinking” approach to Business Design methodologies

Stefano Zanini
UX Research Leader - Assist Digital

Too smart to fail: from a “User Thinking” approach to Business Design methodologies

Olivier Wolton
UX Consulting Director - Axance

The power of user experience map. A collaborative tool to drive successful projects

Liezel Stegmann
User Experience consultant

UX studies in Africa: opportunities for international organizations

Simon Herd
Director of Design Research - Sutherland Labs

Design Thinking in large organizations

Jonathan Weeks
UX Marketing Manager, PM, Researcher - Mitsue-Links Co. Ltd.

Enhancing Machine Learning with Better User Experience

Hiroto Kaku
Web Analyst / UX Researcher at Mitsue-Links Co.Ltd.

Enhancing Machine Learning with Better User Experience

Wolfgang Waxenberger
Experience Creator

Automotive UX: challenges and approaches

Gavin Lew
Managing Director, Bold Insight

AI and UX

Marco Palmonari
Head of AI Solutions - Assist Digital

Chatbot design: how to design conversational interfaces that work

Frédéric Dardion
Lead UX Designer, Sprint Master - Axance People

Chatbot design: how to design conversational interfaces that work

Florian Egger
Owner & Principal User Experience Consultant - Telono SA

Complementing Big Data with Small Data: The case for Mixed Methods in UX Research

Wojtek Chojnacki
Strategy Director at Symetria

Rapid UX research and testing

Janne Lohvansuu
Senior Advisor - Tulos Helsinki Oy.

AI in digital marketing processes

Elisabetta Schiatti
Senior AI Consultant - Assist Digital

Designing Vocal Conversation

Maffee Wan
Regional Leader of Experience Innovation team - GfK APAC

Virtual Reality Applications in UX – Why, What and How VR

Daniel Torres Burriel
CEO & Founder Torresburriel Estudio

The role of Big Data in organizations’ decision making

EVENTS TIMELINE
Conference Schedule
Registration
8:30 – 9:00

Welcome speech

9:00 – 9:30 UX Design and Research facing the new challenges, from broader UX borders to new technologies

Luca Petroni | Head of Digital Strategy & Design at Assist Digital

Keynote speech

09:30 – 10:00 Incubating innovation and Building a Design Thinking culture

Lauren Zack | Head of UX Research and Insights, Acting Head of Design – SONY Interactive Entertainment

Best practice

10:00 – 10:30 A new service design approach to conceive an innovative car sharing experience

Paolo Moroni | Director Customer First & Innovation Group – Toyota Motor Italia S.p.A
IN PARALLEL – YOU CAN CHOOSE THE SESSION YOU’RE MOST INTERESTED IN

WORKSHOP:  UX METHODOLOGIES

10:30 – 12:30 Too smart to fail: from a “User Thinking” approach to Business Design methodologies;

Mariagrazia Silvaroli & Stefano Zanini | Assist Digital

STREAM #1 CUSTOMER EXPERIENCE DESIGN

10:45 – 11:15 Wolfgang Waxenberger – Automotive UX: challenges and approaches

11:15 – 11:45 Liezel Stegmann – UX studies in Africa: opportunities for international organizations

11:45 – 12:15 Florian Egger – Complementing Big Data with Small Data: the Case for Mixed Methods in UX Research

STREAM #2 ARTIFICIAL INTELLIGENCE

10:45 – 11:15 Gavin Lew – AI and UX

11:15 – 11:45 Janne Lohvansuu – AI in digital marketing processes

11:45 – 12:15 Maffee Wan – Virtual Reality Applications in UX – Why, What and How VR

LUNCH

12:30 – 14:00

Conversation with…

14.00-14.15 A chat between Caterina and Jibo

Keynote Speech

14:15 – 14:45 Voice UI: Forget everything you know about UI Design

Robert Schumacher | Managing Director, Bold Insight, Co-founder Uxalliance
Keynote Speech

14:45 – 15:15 Crafting Dreams

Patrizia Marti | Professor of Experience Design – Siena University and Eindhoven University of Technology, Director of the Santa Chiara Fab Lab
IN PARALLEL – YOU CAN CHOOSE THE SESSION YOU’RE MOST INTERESTED IN
Workshop on AI/chatbot design

15:15 – 17:15 Chatbot design: how to design conversational interfaces that work

Marco Palmonari | Assist Digital & Frédéric Dardion | Axance People
STREAM #1 CUSTOMER EXPERIENCE DESIGN

15.30 – 16.00 Simon Herd – Design Thinking in large organizations

16.00 – 16.30 Olivier Wolton – The power of user experience map. A collaborative tool to drive successful projects

16.30 – 17.00 Wojtek Chojnacki – Rapid UX research and testing

STREAM #2 ARTIFICIAL INTELLIGENCE

15.30 – 16.00 Jonathan Weeks & Hiroto Kaku – Enhancing Machine Learning with Better User Experience

16.00 – 16.30 Elisabetta Schiatti – Designing Vocal Conversations

16.30 – 17.00 Daniel Torres Burriel, Torresburriel Estudio – The role of Big Data in organizations’decision making

Conversation with…

17:15 – 17:45 Antonio Rizzo | Full Professor of Cognitive Sciences & Technologies and Interaction Design – Siena University

Interviewer: Francesca Gabrielli, CEO at Assist Digital
Cocktail & networking
17:45 – 19:30
HURRY UP!
BUY YOUR TICKETS
SPECIAL RATES
HOTELS
Starhotels rosa grand
€255
Per night, breakfast incl.
City tax not included
Piazza Fontana 3
20122 Milano
M1/M3 Duomo
 
reservations.rosa.mi@starhotels.it
Booking via email,
sending the following form
HOTEL CANADA
€148 – €198
Per night, breakfast incl.
City tax not included
Via Santa Sofia 16
20122 Milano
13 minute walk from Duomo
M3 Missori (6 minute walk)
+39 02 58304844
Booking via website or via phone,
using the promo code RVVAG.
HOTEL FIVE
€110
Per night, breakfast incl.
City tax not included
Corso Lodi 4
20135 Milano
M3 Porta Romana
 
+39 02 58313331
Booking via phone,
using the promo code ASSIST SPA.

For an alternative accomodation, have a look on Airbnb 

Gallery from
Past events
MADRID 2013
BANGALORE 2014
SIDNEY 2015
MEXICO CITY
SHANGHAI 2017
Sponsors & Partners
contact us

Assist Digital for UX Masterclass 2018

T. +39 02 48104280

E. uxmasterclass2018@assistdigital.com